Catch David regularly in the pages of leading business and technology media outlets such as Forbes, Chief Marketer Magazine and Wharton Magazine. In case you miss him, here is a compilation of his published articles.
What SEO is justifiably famous for is its ability to convince the search engines–the algorithms that index your website–that your webpage is the most relevant one for the keywords being searched. For years, strong SEO has been every marketer’s go-to tactic. But even while you’ve grown more adept, search engines have grown increasingly complex. These days, you can’t just optimize and sit back.
Read MoreOn Monday, LinkedIn did away with “Products” and “Services” pages on all LinkedIn Company Pages. These pages are where companies described their products and services for the benefit of potential customers, and if you had them on your company’s LinkedIn page, they’re either gone or about to be deleted.
LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. Each LinkedIn Company Page can have up to 10 “Showcase” pages, and these will be used to highlight your company’s products or services.
Read MoreWhen it comes to acquiring customers, many businesses aren't sure which marketing tactics they should use to fill the sales funnel. A successful lead-generation tactic has to meet several criteria:
In November, I gave a lecture in Professor Peter Fader’s Marketing 775 course and participated in the fascinating classroom discussion on the discipline of managing the value of customer relationships. I’m a big believer that you can’t manage what you don’t measure. When it comes to customer relationships, it’s paramount for brands to measure satisfaction across all […]
Read MoreWhen it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. There are seven marketing tactics—I call them the “Magnificent 7″—that are the best tactics for providing […]
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