What SEO is justifiably famous for is its ability to convince the search engines–the algorithms that index your website–that your webpage is the most relevant one for the keywords being searched. For years, strong SEO has been every marketer’s go-to tactic. But even while you’ve grown more adept, search engines have grown increasingly complex. These days, you can’t just optimize and sit back.
On Monday, LinkedIn did away with “Products” and “Services” pages on all LinkedIn Company Pages. These pages are where companies described their products and services for the benefit of potential customers, and if you had them on your company’s LinkedIn page, they’re either gone or about to be deleted.
LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. Each LinkedIn Company Page can have up to 10 “Showcase” pages, and these will be used to highlight your company’s products or services.