I just finished giving a speech to 200 students from San Diego State University for the Marketing EDGE’s annual career forum. I’m encouraged by this generation of potential marketers because they are smart, inquisitive, and creative. One of the most common questions I’m asked is about how to prepare for a position in the modern […]

You’ve spent valuable time and resources creating high quality marketing leads, only to realize that they aren’t turning into sales wins. At some point, the leads must have been closed out or fell by the wayside, but you don’t have a clue as to what happened to them. Were the leads good, or was there […]

Social media is everywhere and is here to stay. As much as we CMOs can agree, we still need to sell that theory up the executive ladder. Social media happens whether you want it to or not, and I’m surprised by how many CEOs still don’t get that. In fact, only 33 percent of all […]

An integrated lead-generation marketing campaign is a campaign that uses two or more lead-generation tactics at once. I recommend that you use seven lead-generation tactics: email, search engine, social media marketing, banner advertising, direct mail, cold-calling and trade shows. If all seven tactics work for your business, try to use them all. If only four […]

Hey CMO! You’re under qualified! Get a math degree. idea to stealDon’t hear that very often, do you? With technology and data transforming the marketing field at lightning speed, there is a need for a smarter, better-rounded, business-minded CMO. During the era of the Don Draper-esque marketer, you could make it as a CMO as […]