Previously, I spoke about aligning yourself with the CIO. That worked, didn’t it? Well, you can thank me later (for the record, I’m a sucker for fruit baskets…).

The road to CMO stardom doesn’t end at the CIO’s office, though. You should consider making another stop a few doors down (or boxes across on the organization’s flowchart) to talk to someone else who can help in making the journey a smooth one. That’s right. It’s time to make another new friend—the CFO.