Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.
At any given time, it’s estimated that about one-third of all CMO’s are out of work or looking for their next gig, according to a 2013 Korn/Ferry study. Almost makes you want to switch careers and become a Starbucks barista, doesn’t it?
The thing is, you might be the greatest marketer on the planet, but that doesn’t mean anything if you’re …
Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales
Developing a Strategy and Setting Goals
Developing a good lead-generation strategy begins with setting goals …
What SEO is justifiably famous for is its ability to convince the search engines–the algorithms that index your website–that your webpage is the most relevant one for the keywords being searched. For years, strong SEO has been every marketer’s go-to tactic. But even while you’ve grown more adept, search engines have grown increasingly complex. These days, you can’t just optimize and sit back.