Catch David regularly in the pages of leading business and technology media outlets such as Forbes, Chief Marketer Magazine and Wharton Magazine. In case you miss him, here is a compilation of his published articles.
By now, I’ve convinced you that making the chief financial officer an ally is an important—if not the most important—part of a chief marketing officer’s job description. (If not, reread Part 1 of “The Marketer’s Top C-Suite Ally.”) To help you get the relationship started, here are five ways to befriend your CFO: 1. Take a “Finance […]
Read MorePreviously, I wrote about marketing leaders aligning themselves with the chief information officer. That worked, didn’t it? Well, you can thank me later. (For the record, I’m a sucker for fruit baskets.) The road to chief marketing officer stardom doesn’t end at the CIO’s office, though. You should consider making another stop a few doors down (or boxes […]
Read MoreChief marketing officers are naturally very friendly and outgoing, so we tend to have a lot of friends. No, really, it’s a known fact. The thing is, we can have all the friends we want, but are they the right ones? Just like in our personal lives, there are some relationships in the business world […]
Read MoreWhen looking for that next stage of marketing employment, there are three essential elements—a litmus test of sorts—to keep in mind to help make your next job a success. And if your dream job doesn’t have these three things, RUN THE OTHER WAY! Test #1: Do you like your prospective boss? The job responsibilities, the […]
Read MoreHere’s a bit of news. Chief marketing officers (CMO) get fired. A lot. In fact, according to a 2013 Korn/Ferry study, we’re the most fired executive in the board room. At any given time, it’s estimated that about one-third of all CMOs are out of work or looking for their next gig. Almost makes you […]
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