Email’s come a long way since the CAN-SPAM Act of 2003. We marketers have learned to emphasize targeting, working with permission-based data sources and intelligently using email to build strong customer relationships. Despite these best efforts, a recent study from email intelligence service Return Path shows that 70 percent of all spam stems from legitimate marketers. This […]

The Facebook “want” button is gaining celebrity status before it even makes an official debut. That’s because the implications of this little button are far-reaching and could point to a new revenue stream for Facebook—that is, if Facebook can learn to capitalize on the intent-to-buy data collected by this button. But the real value will come when […]

The Direct Marketing Association (DMA) is dropping potentially mixed messages on marketers. In their 2012 Response Rate Report, they state that on average, direct mail generates stronger response rates than email: 4.4 percent for direct mail and 0.12 percent for email. But this news was shortly followed by the Q1 2012 North America Email Trends and Benchmarks report, a joint […]

The public is marching on marketers with flaming torches and pitchforks. Well, not really. Though, with the furor over the misuse of personally identifiable information (PII), you might think so. This uproar is reflected in pending “Do Not Track” legislation around the proper use and security of digital information. The public knows that websites, ISPs […]