Catch David regularly in the pages of leading business and technology media outlets such as Forbes, Chief Marketer Magazine and Wharton Magazine. In case you miss him, here is a compilation of his published articles.
Is your lead gen budget big enough? Probably not. But then again, I’ve never met a CMO who felt that they had enough dollars to do all of the things that they wanted. But is your lead generation budget competitive? That is a completely different question—and the answer may surprise you.
Companies are all over the map when …
Read MorePreviously, I spoke about aligning yourself with the CIO. That worked, didn’t it? Well, you can thank me later (for the record, I’m a sucker for fruit baskets…).
The road to CMO stardom doesn’t end at the CIO’s office, though. You should consider making another stop a few doors down (or boxes across on the organization’s flowchart) to talk to someone else who can help in making the journey a smooth one. That’s right. It’s time to make another new friend—the CFO.
Read MoreHere’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.
At any given time, it’s estimated that about one-third of all CMO’s are out of work or looking for their next gig, according to a 2013 Korn/Ferry study. Almost makes you want to switch careers and become a Starbucks barista, doesn’t it?
The thing is, you might be the greatest marketer on the planet, but that doesn’t mean anything if you’re …
Read MoreLearning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales
Developing a Strategy and Setting Goals
Developing a good lead-generation strategy begins with setting goals …
Read MoreCMOs are naturally very friendly and outgoing so we tend to have a lot of friends. No, really, it’s a known fact. The thing is, we can have all the friends we want, but are they the right ones?
Just like in our personal lives there are some relationships in the business world that are worth courting more than others – ones that “complete us” as business professionals. As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the chief information officer.
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