CMOs are naturally very friendly and outgoing so we tend to have a lot of friends. No, really, it’s a known fact. The thing is, we can have all the friends we want, but are they the right ones?

Just like in our personal lives there are some relationships in the business world that are worth courting more than others – ones that “complete us” as business professionals. As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the chief information officer.