Previously, I wrote about marketing leaders aligning themselves with the chief information officer. That worked, didn’t it? Well, you can thank me later. (For the record, I’m a sucker for fruit baskets.) The road to chief marketing officer stardom doesn’t end at the CIO’s office, though. You should consider making another stop a few doors down (or boxes […]

Chief marketing officers are naturally very friendly and outgoing, so we tend to have a lot of friends. No, really, it’s a known fact. The thing is, we can have all the friends we want, but are they the right ones? Just like in our personal lives, there are some relationships in the business world […]

When looking for that next stage of marketing employment, there are three essential elements—a litmus test of sorts—to keep in mind to help make your next job a success. And if your dream job doesn’t have these three things, RUN THE OTHER WAY! Test #1: Do you like your prospective boss? The job responsibilities, the […]

Here’s a bit of news. Chief marketing officers (CMO) get fired. A lot. In fact, according to a 2013 Korn/Ferry study, we’re the most fired executive in the board room. At any given time, it’s estimated that about one-third of all CMOs are out of work or looking for their next gig. Almost makes you […]

Is your lead gen budget big enough? Probably not. But then again, I’ve never met a CMO who felt that they had enough dollars to do all of the things that they wanted. But is your lead generation budget competitive? That is a completely different question—and the answer may surprise you.

Companies are all over the map when …